Urban Leisure & Tourism Lab Rotterdam is a city lab. Together with students and organisations, we explore the ways in which tourism and leisure activities can contribute positively to the city.

In our view, tourism and recreation are not stand-alone activities, which is why we collaborate with local authorities, businesses, residents, entrepreneurs, researchers and students. On the basis of projects, we investigate how tourism in Rotterdam can be blended with education, work, sports, culture and healthcare with the objective of making both elements and the city better.

More about us

  • View of Rotterdam South from the Euromast. Photo: Iris van den Broek
  • Cyclist on the Kop van Zuid. Photo: Iris van den Broek
10The number of inhabitants in the municipality of Rotterdam has increased by 57,658 (rounded off to 10 percent): from 592,939 in 2010 to 650,597 in 2020.
2030The number of international tourists in the Netherlands is expected to increase by 50 percent by 2030. This calls for a new approach, with the common interests of visitors, businesses and residents on top of mind.
14The municipality of Rotterdam is divided into 14 areas (from Hoek van Holland to Prins Alexander) and 71 districts.
2020In the second quarter of 2020, there were 71,000 guests in Rotterdam. This is 78.4 percent less than last year: when 329,000 visitors visited the city in the same period.

Our research results and projects demonstrate how tourism can be used to find a solution to urban issues. The results are of interest to anyone involved in tourism and leisure activities in a city.

Take a look at our projects.

  • Close-up of the Luchtsingel. Photo: Iris van den Broek
  • Stationsplein. Photo: Iris van den Broek

At the Urban Leisure & Tourism Lab Rotterdam we collaborate closely with city partners such as the municipality, businesses and sectors including healthcare, education, sports and culture. Would you like to join us? Find out who is already working in the lab.

More about our network

If there is an issue that you would like to investigate with us or you think your organisation could contribute to one of our projects, or if you would you like to put a city quarter on the map by organising an event that would attract visitors and be relevant to your neighbourhood at the same time.

Please contact us