Last semester, no fewer than four students graduated from the Urban Leisure & Tourism Lab Rotterdam. Communication student Bo Vuik was one of the graduates. Her research focused on the following question: ”With what communication strategy can the Urban Leisure & Tourism Lab Rotterdam activate the residents of Bospolder-Tussendijken to participate in a new location of the living lab in the future?”
She researched residents of the Tarwewijk neighborhood and how to motivate them to create a cleaner streetscape themselves.
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