With the Digital City project, the municipality of Rotterdam is investigating the opportunities and threats of digitisation. Part of the project is the 3D Digital Twin. A digital representation of Rotterdam on which all fixed objects – such as houses, trees and benches – can be seen. This twin of the city is supplemented with data and therefore provides valuable information. Which parking spaces are occupied? How long is a lamppost burning?
To explore what smart applications are possible with this mountain of data, the city of Rotterdam is working together with various parties, including Inholland University of Applied Sciences. Students will be working on the issue for six months. They will devise concepts that make use of the platform. Students have previously devised solutions for agriculture, events and waste. You can read more about the content of these projects here. In the second semester of the school year 2020-2021, students will once again be working on devising innovative solutions.
Share & Care
Team Creative Consultancy came up with the Share & Care concept. Share & Care is a physical second-hand shop that focuses on children from families below the poverty line. The shop offers clothing from thrift shops that have not been able to sell it. Normally, these clothes are sent back to the environmental department, but through this cooperation the clothes get a third chance. Share & Care has an online platform where products are displayed so that potential buyers can first see if there is anything on offer for their children that is still missing in the wardrobe. The tool only offers the possibility to look, buying the clothes is only possible in the website to prevent abuse of the service.
This is where the Digital Twin comes in. Share & Care has developed a tool on the website that enables customers to use an online mannequin to see what a certain garment looks like on their child. The users create an account and can enter the height and clothing size of their head. Based on this data, the system filters the available garments. The Share & Care membership system works like a gamification: by completing transactions or making swaps, the customer saves points that he or she can later convert into discount vouchers. People who have handed in clothing to the shop as a donation also save up for points. In this way, it is hoped that buying and offering second-hand clothing will be encouraged and made more attractive.