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Activities

We would like to keep you informed about our investigations, publications and instruments to stimulate your own commitment to tourism. As soon as projects begin to take shape, they are highlighted on this page. In addition, we plan to open a physical lab in Rotterdam in autumn 2021.

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Smartcultour 2 Design session cultural tourism Rotterdam

Design session cultural tourism Rotterdam

On Tuesday 8 June, the Urban Leisure & Tourism Lab Rotterdam hosted a design session on cultural tourism. The Urban Leisure & Tourism Lab Rotterdam is one of six living labs participating in the European project SmartCulTour, funded by the European Commission under the H2020 program. In the session various stakeholders determined how cultural tourism in Rotterdam could be shaped, what knowledge and information would be needed and which stakeholder could play a role in this at a given time. During the session, a 'Miro' board was used.
Inaugural lecture Ko Koens delivers inaugural address on reframing urban tourism

Ko Koens delivers inaugural address on reframing urban tourism

The coronavirus has turned tourism in cities upside down. The empty streets and squares invited us to think about how we deal with large numbers of visitors. Will we go back to our old ways in the future, or do we want change? Ko Koens, professor of New Urban Tourism, argues for the latter. In his inaugural lecture on 2 June, he outlined the possibilities of a radically different perspective. Look at tourism as an integral part of multiple processes that can make cities better. ‘We’re doing this in Rotterdam with the motto that actions speak louder than words. Together with students, we are exploring the possibilities in practice.’
West-Kruiskade How can intangible heritage be secured and combined with tourism in a city as highly diversified as Rotterdam?

How can intangible heritage be secured and combined with tourism in a city as highly diversified as Rotterdam?

Three years ago, Hogeschool Inholland began a collaboration with Kenniscentrum Immaterieel Erfgoed Nederland. The research assignment was: How can intangible heritage be positioned in a highly diversified quarter and made attractive to visitors? The West-Kruiskade in Rotterdam became a laboratory for several lines of research in which lecturers from the Urban Leisure & Tourism Lab Rotterdam are closely involved.