
District tours through Rotterdam
In the past few months Living Lab Rotterdam has organised two online SmartCulTour meetings in a small setting.
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From the red light district and Chinatown to an almost unrecognisable neighbourhood. How do you organise a hybrid event for a neighbourhood?
Due to the Corona crisis, almost all cultural heritage institutions have seen a huge decline in their visitor numbers; museums as well as galleries, archives, and libraries. This decline relates to all types of visitors and users, but especially to adults and in many cases, it amounts to 50% or more. Even after restrictions were lifted, audiences did not return immediately, and the expectations for the future are not very hopeful.
The Living Lab of Rotterdam is one of six living labs participating in the European project SmartCulTour
Three years ago, Hogeschool Inholland began a collaboration with Kenniscentrum Immaterieel Erfgoed Nederland. The research assignment was: How can intangible heritage be positioned in a highly diversified quarter and made attractive to visitors? The West-Kruiskade in Rotterdam became a laboratory for several lines of research in which lecturers from the Urban Leisure & Tourism Lab Rotterdam are closely involved.